Uber is racing towards a massive initial public offering this year.
Those plans — and a reported confidential filing with the top US stock-market regulator — have spurred wild speculation on Wall Street, with some analysts betting the company could be worth as much as $120 billion.
But Uber, now nearly 10 years old, wasn’t always a network of more than 2 million drivers providing rides at the tap of a button in 63 countries around the world. Back in August 2008, the dream of a “next generation car service” was merely a slideshow presentation on founder Garrett Camp’s computer.
Business Insider has covered the original pitch deck before, when Camp first published it on Medium in 2017, but we felt it deserved a fresh look in light of a year marked by expansion into new products like grocery delivery, the rise of Uber Eats as one of the company’s fastest-growing businesses, and a troubled year for the Advanced Technologies Group, where Uber is developing its fleet of self-driving taxis.
Here’s how the founders envisioned Uber 10 years ago:
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