We went shopping at Dressbarn the day after it announced all of its stores would close and saw why it’s fallen behind

Author : Lisa Pall Published: May 21, 2019

Dressbarn’s parent company, Ascena, announced on Monday that it would be closing all 650 Dressbarn retail locations.

Founded in 1962 by Roslyn Jaffe to accommodate the fashion needs of an increasing number of working women, Dressbarn has been hemorrhaging money since 2014.

We visited a Dressbarn store in New York’s Financial District to see why Dressbarn fell behind its competitors:

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